Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Saturday, March 19, 2011

The Slogan Winner(s)

So in the end we actually had a tie!!! How great that is. :) I love it that people voted, I really appreciate it, even if I know many of you looked but didn't vote. Sneaky little minxes that you are. So the joint winners with a combination of 50% of the votes are:

Warsaw: Where East ends and West begins
and
Warsaw: A reborn city

Congrats to Daniel and Joanna for the, soon to be award winning, slogans. I will endeavour to get a prize to you soon.

Also big thanks to all the people who voted! I have more challenges ahead for the students and therefore polls and surveys in mind so please keep your eye out for them. You can always follow the blog too and get updates when they happen. No off to

Tuesday, March 08, 2011

The New Warsaw Slogan Begins

Ok, so lets get a listing! What the plan is, is to have the slogan and the photo of their author together. Here goes. On the left hand side of this page there is a voting poll. Please vote for the one that you like the most, it doesn't have to be the perfect slogan, just the one you like the best. As the winning author stands to win a prize! Of course, some were serious about it and really wanted to create something really representative of their city, some don't even like living in Warsaw so found it hard, and some were just in it for laughs, like:
Come to Warsaw, your car is already here.
Warsaw: Expect the worst, prepare for the rest.
Warsaw: Positive problems, negative solutions.

Without further delay, here are the authors in alphabetical order:

Aga - Warsaw: To a different rythmn

Anna - Success, adventure, friendship, love, fun, culture
All these experiences & much more you'll find in Warsaw.The center of Poland, Europe, the World


Arkadiusz - Warsaw, it's the best for you
Daniel - Warsaw, where East ends and West begins
Dariusz - Warsaw, where the past goes to the future.
David - Warsaw: Where you can dream.
Diana - There's no place like Warsaw.
Ela - Warsaw, Sweet Warsaw
Grzegorz - Warsaw: It's like a box of chocolates, you never know what you'll get.

Grzegorz N - Warsaw, it's great! I lived there and can still write this.

Izabella - Warsaw, the city which changes every day

Jarek - So old, so modern.

Joanna - Warsaw, a reborn city

Jola - Warsaw, a changed city

Justyna - Warsaw is my place, the place of my life.

Kasia Ł - Warsaw: Experience the colours

Kasia J- Warsaw is liked. Why? Come and check.
Maciej - Warsaw: Be Impressed
Marcin - Warsaw: The heart of Eastern Europe.
Marek - Warsaw: Past & Future, Here & Now.
Marta - Warsaw: a city with the most wonderful extremes
Michal - Warsaw like(s) people, people like you
Ola - Warsaw: The changing city
Ola R- Warsaw: FUN 4 everyone.

Radek - Grow with Warsaw, Develop with Warsaw.

Tomek B - Love the world, love Warsaw

Tomek K - Warsaw: Modern & Proud

Tomek P - Warsaw: all for the money.


Tymek - Warsaw: Experience true emotions

Wiktor (yes, the moose antlers were planned) - Warsaw: Home of Western Europe's cheapest alcohol.

Weronika -
W
ACTS
R
S
A
W
Zuzanna - Warsaw: Inspire me now
So there you have it! Please vote here on the left! Do it. Get your friends to vote too!

Wednesday, March 02, 2011

The Warsaw Slogan Challenge

As a teacher I am very lucky. I get the chance to interact with many varied and different people. I get to learn about them, to teach them, to challenge them and to let them challenge me. I have recently tried many varied questions across my audience. Such as Warsaw's Top places for out of towner visitors, you can see them here #1, #2, #3, #4, #5, #6, #7, #8, #9, #10. I also have tried a little less successfully a campaign (which I will renew this year), about what Polish people eat.

So, from the many topics of recent times, we have discussed holidays and the relative attraction and means of attraction of cities. Locations such as London, Paris, Barcelona don't actually need as much advertising as many smaller cities, as in most cases these big cities are advertised through TV shows and big Hollywood movies, even if, unfortunately, some of these movies are Woody Allen's. Warsaw itself has also been the star of a big Hollywood movie, alas, the movie wasn't about the new modern Warsaw, but the old one destroyed after WWII. The Pianist was the movie, it was very interesting and quite cinematic.

With this all as a topic we, meaning me, decided to talk about slogans and so I set the students a challenge about coming up with a slogan for Warsaw. At present, it is the relatively bland and uninspiring "Fall in Love With Warsaw", don't get me wrong, Warsaw isn't alone in bad tourism campaigns. Australia recently had a tragic "Where the Bloody Hell Are You?" slogan which was so poorly thought out, that it was actually banned in a number of countries.
I was hoping for us to come up with a great new slogan and that it will catch on.

Some other examples of bad slogans are:
Panama: It will never leave you
Colombia: The Only Risk Is Wanting to Stay.
Albania: A New Mediterranean to Love.

But some good ones were:
"I love New York" later "I ♥NY"
Montenegro: Wild Beauty
New Zealand: 100% Pure
Switzerland: Get Natural
Belize: Mother Nature’s Best Kept Secret
Costa Rica: No Artificial Ingredients

So I have set the challenge and now the team will display their huge creative, but not collective, genius.